The Major Benefits of Display Ads for Advertising a New Business Online

When it comes to advertising a new business online, there are various strategies and channels to consider. One of the most effective and popular methods is display advertising. Display ads are graphical advertisements that appear on websites, apps, or social media platforms. They can take the form of banners, pop-ups, or video ads, and are designed to capture the attention of the target audience. In this article, we will explore one of the major benefits of display ads and how they can contribute to the success of a new business.

Increased Brand Visibility and Awareness

One of the primary advantages of display ads is their ability to increase brand visibility and awareness. By placing ads on high-traffic websites or popular social media platforms, businesses can reach a large audience and expose their brand to potential customers. Display ads are visually appealing and can effectively convey the brand’s message, values, and unique selling propositions.

For example, let’s consider a new online clothing store. By running display ads on fashion-related websites or social media platforms, the store can showcase its products and attract the attention of fashion enthusiasts. Even if users do not click on the ads immediately, they are likely to remember the brand and consider it when they are ready to make a purchase.

According to a study conducted by Google, display ads can increase brand awareness by 80%. This statistic highlights the significant impact that display ads can have on a new business’s visibility and recognition.

Targeted Reach and Audience Segmentation

Another major benefit of display ads is their ability to target specific audiences and segments. Unlike traditional advertising methods, display ads can be tailored to reach a particular demographic, location, or interest group. This level of targeting ensures that the ads are shown to the most relevant audience, increasing the chances of engagement and conversion.

For instance, a new fitness studio can use display ads to target individuals within a specific radius of their location who have shown an interest in fitness or healthy living. By reaching out to this specific audience, the studio can maximize the effectiveness of its advertising budget and attract potential customers who are more likely to convert into paying members.

According to a study by eMarketer, targeted display ads can increase click-through rates by up to 670%. This demonstrates the power of audience segmentation and the impact it can have on the success of a new business’s online advertising efforts.

Retargeting and Remarketing Opportunities

Display ads also offer retargeting and remarketing opportunities, which can significantly improve conversion rates. Retargeting involves showing ads to users who have previously visited a website or interacted with a brand but did not convert. Remarketing, on the other hand, involves reconnecting with users who have already shown interest in a product or service.

By using cookies and tracking pixels, businesses can identify users who have shown interest in their offerings and display relevant ads to them across various websites and platforms. This strategy serves as a reminder to potential customers and encourages them to revisit the website or make a purchase.

For example, imagine a user visits an online shoe store, adds a pair of shoes to their cart, but abandons the purchase. Through retargeting, the shoe store can display ads featuring the same pair of shoes or similar products on other websites the user visits. This reminder can prompt the user to return to the store and complete the purchase.

According to a study by Criteo, retargeting can increase conversion rates by up to 70%. This statistic highlights the effectiveness of display ads in re-engaging potential customers and driving them towards a desired action.

Flexibility and Creativity in Ad Design

Display ads offer businesses the flexibility to create visually appealing and creative advertisements. Unlike text-based ads, display ads can incorporate images, videos, animations, and interactive elements to capture the attention of the audience. This creative freedom allows businesses to showcase their products or services in a more engaging and memorable way.

For instance, a new restaurant can use display ads to showcase mouth-watering images of their dishes, enticing potential customers to visit their establishment. By leveraging the power of visual storytelling, the restaurant can create a strong desire among viewers to experience their culinary offerings.

According to a study by Nielsen, display ads with creative elements such as images or videos can generate up to 60% more engagement compared to text-only ads. This emphasizes the importance of visual appeal and creativity in capturing the audience’s attention and driving them towards the desired action.

Cost-Effective Advertising Solution

Display ads offer a cost-effective advertising solution for new businesses. Unlike traditional advertising methods such as television or print ads, display ads can be implemented with a smaller budget. Businesses have the flexibility to set their own budget and pay only for the impressions or clicks they receive.

Additionally, display ads provide measurable results and insights. Businesses can track the performance of their ads in real-time, allowing them to optimize their campaigns and allocate their budget more effectively. This data-driven approach ensures that businesses get the most out of their advertising investment.

According to a study by WordStream, the average cost per click for display ads is significantly lower compared to search ads. This makes display ads an attractive option for new businesses looking to maximize their advertising budget and generate a higher return on investment.


Display ads offer numerous benefits for new businesses looking to advertise online. They provide increased brand visibility and awareness, targeted reach and audience segmentation, retargeting and remarketing opportunities, flexibility and creativity in ad design, and a cost-effective advertising solution. By leveraging the power of display ads, new businesses can effectively reach their target audience, drive engagement, and ultimately achieve their marketing goals.


1. Are display ads only effective for online businesses?

No, display ads can be effective for both online and offline businesses. While online businesses can directly drive traffic to their websites or online stores, offline businesses can use display ads to increase brand awareness and drive foot traffic to their physical locations.

2. How can I measure the success of my display ad campaigns?

There are several key metrics to measure the success of display ad campaigns, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). By tracking these metrics, businesses can evaluate the performance of their campaigns and make data-driven decisions to optimize their advertising efforts.

3. Can display ads be annoying to users?

While display ads can sometimes be perceived as intrusive, businesses can mitigate this by ensuring their ads are relevant, non-disruptive, and provide value to the users. Advertisers should also carefully select the websites or platforms where their ads will be displayed to ensure they align with the target audience’s interests and preferences.

4. Are there any best practices

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